VIBE Verses Rap Battle.

In Branding, KickApps Communities, Social Media, UGC, VIBE Magazine
By David Hertog
June 25, 2007 12:24 pm

Imagine ‘American Idol’ online–and for rappers–and you’ve got an idea of what VIBE Magazine’s Verses Rap Battle is all about. Using KickApps, VIBE took the community from design to launch in around three weeks. Today it boasts nearly 30,000 members, a number that’s doubled since we made the official announcement last week.

Update: As of 7/3/07, Vibe Verses has over 41,000 members!

VIBE Verses Rap Battle Homepage

Not only is Verses a great way for VIBE to consolidate a passionate group of people around their brand, but it’s exposing some great (and previously unknown) talents out there. One of our favorites? Atlanta’s own LSHUN, a.k.a. The Empress:

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