The Social Media Explosion

At KickApps we often talk about how social media applications are currently thought of as an add-on to an existing web site but that at some point in the near future there will be an inflection where these applications are no longer an add-on but rather core to almost every site. We can debate the timing on when this inflection will take place but we have no doubt that it will.

To be honest sometimes we are met with skepticism. For the skeptics out there, consider the recent study by ComScore/Piper Jaffray indicating the rapid increase in time spent online interacting with social media experiences. The growth is astounding and suggests that our inflection point may be right around the corner.