Best in the WORLD!

Do you remember flipping through the pages of the Guinness Book of World Records in your school’s library, wondering who’s the world’s tallest man, furthest eyeball popper, or most pierced woman. The Guinness World Records brand has been one of the most recognized and valued since the first book was published in the mid-50s and we’re very excited that they chose KickApps to power their community site.

GWR receives thousands of videos each year from would-be record breakers with hopes for worldwide glory for feats that at times astound the mind. Social media is the perfect fit for a brand like GWR. Enthusiasts and passers by find themselves drawn in by curiosity and fascination. The content is also very shareable, who doesn’t want all their friends to see this:

or this:

and this one:

As content goes, the viral nature and community aspects are obvious. As a publisher, GWR has built its reputation as the authority for records. As a destination, it’s the perfect place for those who aspire for global notoriety and also those seeking some truly entertaining short form video. With plans just to check out the site, I ended up spending over 30 minutes on it this morning! Aside from the annual publication, the site now creates multiple opportunities for GWR to engage their audience through side contests throughout the year.

So, the next time you need a short break from whatever you’re doing, check out www.guinnessworldrecords.com, or submit a video of your latest record attempt.