We hosted a webinar this afternoon entitled: 8 Competencies for Socializing Your Organization. The webinar was presented by Rachel Happe, founder of The Community Roundtable, a peer network for community managers and social media practitioners. Rachel’s presentation covered 8 core competencies that organizations (commercial and non-profit) need to get a handle on to be successful in the era of the social web.
It’s a topic that we’re very familiar with and hear from our clients on a regular basis. Here’s a recording of her webinar and also the slides that she presented.
The Community Roundtable is a peer network for community managers and social media practitioners. We provide members with regular roundtable sessions, an online community, peer matching, and a professional concierge service.
KickApps Webinar: Driving Success – 8 Competencies to Socializing Your Organization
Date: Wednesday, May 27, 2009
Time: 3:30 PM – 4:30 PM ET
Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/445854419
One of the big challenges that organizations face, whether you’re a media company or sports team, an agency or a brand marketer, a CMO or work in corporate communications, hell, even general counsels, is a) understanding the impact that the social web has on their organization, and b) being successful in this new world. We see this every day with our clients (and face those challenges ourselves as we grow the KickApps brand).
While technology is an important variable, there’s so much more involved. We talk about this in our white paper, 9 Steps to Creating a Successful Social Media Website (note that technology is just one step). When I spoke with Rachel Happe last month about a presentation she made in NYC about this topic, I asked if she’d be willing to share her thoughts on what it takes to successfully create a social organization. She kindly agreed!
In this webinar on May 27th, Rachel from The Community Roundtable will cover 8 competencies and associated considerations and best practices for creating a successful social organization:
The KickApps App Studio is the market’s most robust and easy to use Flash application authoring environment. It’s used by our clients to create & manage custom media players (video, photo and audio), embeddable applications and widgets. Together, the App Studio, Feed Manager, KickApps hosted pages & APIs, and our media & member management solution make up our social web publishing solution.
All of this just got even more powerful with our support of Adobe’s Strobe. Adobe announced Strobe this morning at the Streaming Media East Conference in New York City and demo’d the App Studio as part of a workshop at yesterday’s Content Delivery Summit.
Strobe is a new open framework for building custom media players and aims to establish an industry standard for media players. With Strobe, we’ll be able to more quickly and easily integrate production-ready components to streamline the player creation process in the App Studio and thus, significantly reduce time to market for our clients. We’ve already integrated components like Yahoo! Maps and Meebo’s chat rooms, in addition to support for Omniture, Google Adsense, adap.tv, ScanScout, and several other ad networks.
Benefits of Strobe:
• Dramatically lowers cost of development
• Enables high quality, full-featured players
• Simplifies development of media players
• Pluggable component architecture for easy and powerful customization
This has particularly powerful implications for anyone looking to create social experiences around editorial and user-generated video (and really, who isn’t?).
Benefits of KickApps Video Solutions:
• Integrated social video experiences
• Industry’s first and only drag-and-drop player creation
• Complete customization and full featured, including drag-and-drop ad network support (with Strobe, the components that are available become virtually limitless)
• Custom tracking, reporting and analytics
Try the App Studio by creating an account here. Drop us a note if you have any questions or need more information.
We joined our good friends from eModeration at a social media seminar here in New York City yesterday. The event was also co-hosted by Genius Rocket.
Alex’s presentation talked about the Keys to Success for building great social media experiences. He drew from best practices that we’ve developed as well as with live client examples. (Check out our white paper about creating a successful online community.)
We’re going to be taking the seminars on the road with our next stop in San Francisco scheduled for June 17th (let us know if you’d like to attend). In the meantime, here’s a summary of some of the points that Alex touched on.
The power of the Social Graph
Your website facilitates social interactions
Content as a pillar of your community
Allow people to talk to each other
Contextual integration and syndication
An online community is a living and breathing thing
Don’t live in a silo, think about how your web presence lives on your own site, Facebook and others
Integration with other systems: CRM, CMS, analytics, etc.
Scripps Networks launched a new website for The Food Network, Food2. The new website was developed by KickApps and features our KickApps+Joomla social CMS solution.
Food2 from Scripps Networks will be a video-driven rethinking of the 16-year-old cable food channel. Combining traditional how-to content with blogging, Twittering and other social networking elements, the new network will target 21- to 34-year-olds.
Food2 features a very unique integration between KickApps, Joomla (open source CMS) and Facebook. The new website is powered by a new social web publishing solution that brings together editorial content (text and video) with user-generated content in a deeply integrated way.
Food2’s single sign-on integration with Facebook, through Facebook Connect, is a new way of linking a member’s social graph on a site like Food2 with a large social network like Facebook. For members this provides a seamless gateway between the two sites and their two communities, and for Food2 it leverages its members’ social graph to social cast activity on Facebook, thus driving traffic.
Facebook log in:
Food2/Facebook Status Update:
Leaving a comment on Food2:
Food2 comment socialcasted on Facebook:
The KickApps Client Solutions team worked with Food2 on the concept and we built and launched the site in record time. A Social Web Publishing solution like this will fast replace the unidirectional systems that are in place today.
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