And The Winner Is…

Congrats to Shivani Thakkar and Sapna Rohra for winning the Bollypop!

Bollypop is an online dance contest run by Saavn, one of the world’s largest distributors of Bollywood films and music. To enter the contest, people simply upload videos of themselves dancing to Bollywood music that they’ve downloaded from Bollypop. The Bollywood community votes on their favorite submissions and a pool of finalists (the most popular) are then handed over to famed Bollywood director, Ken Ghosh, to choose the ultimate winner. The grand prize is a role in an upcoming Ghosh movie filmed in Mumbai–what an awesome prize!

Contests like Bollypop have emerged as a very popular and successful way to use KickApps’ media sharing and social networking applications to grow and engage a website’s audience (check out the VIBE Verses for another great example–incidentally, the mastermind behind Bollypop, John DeMarchi, also created VIBE Verses). What does a web publisher stand to gain?

1) Both Bollypop and VIBE Verses have created communities around these contests. VIBE rolled from one contest to another (perpetual campaigns) and now have a highly engaged group of hip hop fans. With these communities, brands like Saavn and VIBE have tremendous access to a highly motivated, energized and engaged customer with a strong affinity to their brand.

2) These contests provide web publishers and their advertisers with some very unique opportunities to create branded experiences for the aforementioned highly motivated, energized and engaged customers. In this case, Saavn partnered with Verizon to promote the company’s Bollywood films and music videos on FiOS TV and VCast.

Drop us a note if you’d like to learn more about how KickApps can help you create contests like these. In the meantime, check out the winning video below.