Eric Alterman on Why Context is King
In a recent post to his personal blog, KickApps’ founder Eric Alterman talks about the importance of context in building online communities. It’s an idea that’s central to what we do, and worth the read. Here’s an excerpt:
“To thrive, publishers have to convert their audiences into communities, and the most effective way to do that is to encourage participation around every aspect of their content. In other words, when it comes to building community, context is king.”
