New Food Network Website Launches: Food2

Scripps Networks launched a new website for The Food Network, Food2. The new website was developed by KickApps and features our KickApps+Joomla social CMS solution.

As J.M. Hirsch, the AP’s food editor notes:

Food2 from Scripps Networks will be a video-driven rethinking of the 16-year-old cable food channel. Combining traditional how-to content with blogging, Twittering and other social networking elements, the new network will target 21- to 34-year-olds.

Food2 features a very unique integration between KickApps, Joomla (open source CMS) and Facebook. The new website is powered by a new social web publishing solution that brings together editorial content (text and video) with user-generated content in a deeply integrated way.

Food2’s single sign-on integration with Facebook, through Facebook Connect, is a new way of linking a member’s social graph on a site like Food2 with a large social network like Facebook. For members this provides a seamless gateway between the two sites and their two communities, and for Food2 it leverages its members’ social graph to social cast activity on Facebook, thus driving traffic.

Facebook log in:

Food2/Facebook Status Update:

Leaving a comment on Food2:

Food2 comment socialcasted on Facebook:

The KickApps Client Solutions team worked with Food2 on the concept and we built and launched the site in record time. A Social Web Publishing solution like this will fast replace the unidirectional systems that are in place today.