Comments on: GigaOM Pro’s Report on Social Media in the Enterprise

By: ellice uffer

ellice uffer — Thu, 04 Jun 2009 16:00:34 +0000

In addition to hearing Sandy Speak at the conference -check out Sandy Carter’s book on this topic – The New Language of Marketing 2.0. Chockfull with case studies

http://www.amazon.com/gp/product/0137142498?ie=UTF8&tag=dylanisms-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0137142498

By: Michael Chin

Michael Chin — Wed, 03 Jun 2009 03:50:28 +0000

Hi Rachel! Thanks for coming by and for your the comment. I think your point makes a lot of sense, it’s not an easy task reviewing the market as broadly you do in the report and making it relevant for every need (actually, impossible given the market today). That said, I think the thoroughness of the report makes it immensely helpful to anyone in the enterprise looking for this type of guidance.

We’re sincerely honored by coming in second by a hair and while I did admittedly gloat a bit, our top priority is to deliver the best solutions we can that meet the needs of our clients. To that end, you’ve noted our strengths and we’ll build on those as we continue to innovate around our product and service offerings based on how we see the market evolving.

Again, thanks for coming by and congratulations to you on a terrific report.

By: Rachel Happe

Rachel Happe — Tue, 02 Jun 2009 23:09:02 +0000

Hi Michael -

Thanks for covering the report and summarizing what you thought was most interesting.

While you did, in fact, come in second by a hair, no one passed 50 pts and I would just like to quote my sentence following my ranking: “Even within the leaderboard, solution providers in this market have some pronounced differences, and depending on the model and needs of a particular customer, their short list will look different, despite having similar end-user feature sets.”

I don’t particularly like to force rank vendors for that reason but alas, I was asked to – Congrats