HBO Launches KickApps-Powered Justin Timberlake Contest Site

As covered by our friends at Mashable, HBO recently launched a Social Media contest to promote their upcoming Justin Timberlake concert on 9/3. The KickApps-powered site invites anyone to upload a video about why they’re JT’s biggest fan. The winner will get a free 52″ HDTV, so do it yourself and tell a friend.

The site looks great, by the way. Check it out.

Update: KickApps’ founder, Eric Alterman, recently wrote about this on his blog. He brings up a great point: it’s a smart implementation in that it integrates a variety of Social Media elements in one: programmed video players, viral syndication through widgets, UGC, and social networking.