KickApps Joins Adobe in Accelerating Media Player Development

In Adobe, App Studio

The KickApps App Studio is the market’s most robust and easy to use Flash application authoring environment. It’s used by our clients to create & manage custom media players (video, photo and audio), embeddable applications and widgets. Together, the App Studio, Feed Manager, KickApps hosted pages & APIs, and our media & member management solution make up our social web publishing solution.

All of this just got even more powerful with our support of Adobe’s Strobe. Adobe announced Strobe this morning at the Streaming Media East Conference in New York City and demo’d the App Studio as part of a workshop at yesterday’s Content Delivery Summit.

Strobe is a new open framework for building custom media players and aims to establish an industry standard for media players. With Strobe, we’ll be able to more quickly and easily integrate production-ready components to streamline the player creation process in the App Studio and thus, significantly reduce time to market for our clients. We’ve already integrated components like Yahoo! Maps and Meebo’s chat rooms, in addition to support for Omniture, Google Adsense, adap.tv, ScanScout, and several other ad networks.

Benefits of Strobe:
• Dramatically lowers cost of development
• Enables high quality, full-featured players
• Simplifies development of media players
• Pluggable component architecture for easy and powerful customization

This has particularly powerful implications for anyone looking to create social experiences around editorial and user-generated video (and really, who isn’t?).

Benefits of KickApps Video Solutions:
• Integrated social video experiences
• Industry’s first and only drag-and-drop player creation
• Complete customization and full featured, including drag-and-drop ad network support (with Strobe, the components that are available become virtually limitless)
• Custom tracking, reporting and analytics

Try the App Studio by creating an account here. Drop us a note if you have any questions or need more information.

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