Make Money From Home!
Now that I have your attention…sorry, couldn’t resist…I want to address one of the most common questions from publishers looking at deploying KickApps to power social media on their websites: How much does it cost?
If you’ve been reading this blog on a regular basis you’ll probably have picked up on a few of themes about how we see the world: ease of use, innovation, audience engagement and growth, and business model. Our philosophy, from both a technical and business point of view, is grounded in eliminating barriers of entry for publishers who seek to drive engagement and audience growth on their websites to increase advertising and sponsorship revenue opportunities. The pricing of the platform reflects this.
We have two plans that meet the needs of the wide array of publishers that use KickApps:
1) KickApps Ad Network – No Fee:
• Access to the complete KickApps platform at no cost. No setup or startup fees. No storage of bandwidth limits and no charge for DNS masking (we don’t think it should cost you extra to ‘own’ your community)
• Publisher controls right skyscraper ad slot on community pages and can earn revenue immediately by delivering ads (many of our smaller affiliates use their own Google AdSense accounts for this)
• KickApps inserts Google AdSense ads on the leaderboard ad slot
• Ability to switch to our ad inventory control option at any time
You should consider this plan if you want to get up and running with no initial investment (other than your own resources). Many affiliates that are just beginning to add social media pick this option while they develop their site and community. As their community activity grows, many realize new opportunities to monetize those pages and decide to buy out the entire array of ad slots available. However, many also choose to remain on our network because it simply works for them. Remember, you have access to the right skyscraper and can earn revenue by placing your own ads in that slot.
2) KickApps Ad Inventory Buyout – Usage Based Fee:
• Affiliate has access to all ad inventory (including in stream video and banners) on the community site and can serve up their own ads (using Google AdSense, DoubleClick, LightningCast, etc.), or no ads at all, using their own ad server
• Fees are based on usage—rate per thousand community page views (CPM). Therefore, you only pay for the page views that your community consumes
• With access to multiple ad slots on each page (publishers can insert as many as six ads on a given page, including pre- or post-roll video), the effective CPM is our rate divided by the number of ads you choose to insert on a given page
• There are no setup or startup fees
• There are monthly minimum commitments for a defined number of page views (based on CPM rate). If you commit to a higher monthly minimum (high monthly page impressions) the CPM rate goes down. You can always increase your monthly minimum to lower your CPM rate as your community grows
• Please contact us to sign the ad inventory buyout agreement: info@kickapps.com
You should consider this plan if you want to control all the inventory on your site and add it to the overall sales model for your site. Community page views equate to incremental revenue that reaches audiences in a highly targeted manner. Publishers that are working with us are seeing tremendous success in this and it enables their sales and marketing organizations to create innovative campaigns for sponsors and advertisers.
