MyMDA & KickApps in the Wall Street Journal
Julia Angwin of the Wall Street Journal wrote an article today about how organizations like the Muscular Dystrophy Association are using online communities and social media to create online support groups for members.
We’ve been fortunate to work with a number of non-profits and advocacy organizations, including the Special Olympics and soon to be launched community for Children’s International, to create online communities where people can connect with others, share their stories and seek support. The online experience, in MDA’s case, a private network, is a very effective way to engage with an organization’s membership base and where relevant, a very useful complement to existing offline programs.
Congrats to the MDA for the recognition today. Here’s a clip from the community.