Next Frontier for Online Video Publishing

KickApps is taking on a big initiative to reinvent online video publishing for the social world. Online video today is an inherently social experience and it’s shocking to me that there’s been relatively little innovation in this sector over the last few years from the ‘big’ player(s).

Our solutions for the online video publishing are based on the following:

1. Video publishing that is integrated with social functionality and a social platform.

2. Complete customization of the video experience with flexibility and extensibility of features and functionality.

3. Advanced management features for both editorial/premium and user generated content.

Today, the KickApps App Studio is already the industry’s most advanced way of creating customizable online video players. Customizing the look and feel of a player using the App Studio takes just a few clicks of the mouse. More importantly, we’ve integrated several plug-in applications that enable you to add features like advertising (Google Video AdSense, 24/7, ScanScout to name a few) and analytics (Omniture) with a few clicks. No more costly coding and no more lengthly development cycles.

The plug-in piece is where things will start to get really interesting in the next few months. As I wrote about last week, we’re the first platform to bring Adobe’s Open Source Media Framework (OSMF) to life. The goals of OSMF are to create an open standard and eco-system that will further the development of Flash video players.

What does this mean to KickApps customers?

While we’ve already been creating our own plug-in architecture for creating applications in the App Studio (everything from advertising to Meebo Chat), our support of OSMF will accelerate this for video players. Through OSMF we’ll be able to offer an virtually unlimited set of features to video publishers. For developers, we offer a distribution channel for reaching the largest video publishers around the world.

We’re going to be issuing an open invitation to developers to submit their OSMF plug-in to be integrated into the App Studio soon, in the meantime, if you’re interested in being part of the program, drop us an email at OSMF@kickapps.com. Here’s more information on KickDeveloper.

For more information about this, have a look at Derek Wishusen’s presentation at Adobe MAX last week: