Nielsen Abandons Page Views

There’s been talk about the irrelevance of the page view for quite a while now, so when Nielsen/NetRatings officially changed their default ranking metric from ‘page views’ to ‘time spent’ today, it wasn’t much of a surprise.

Whatever one thinks about time spent as a true metric of the quality of the web user experience, the move away from page views clearly favors social media-oriented sites.

We built KickApps to empower publishers to drive audience engagement in all its forms, and at the very least, we’re glad to see one of the industry’s major metrics shops trying to assign a more nuanced value to that. In this sense, the move represents a shift in the mainstream market, and we look forward to following it as it’s debated in the business and tech communities going forward.