Online Advertising and Video is GROWING

TechCrunch’s Erick Schonfeld blogged about Lehman Brothers’ August 2008 Internet Data Book today. He cites some very interesting stats that Analyst Doug Anmuth reports on about the projected growth in online advertising and video growth over the next few years.

“Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.

He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent).”

We’re starting to see this trend play out on our ad inventory network. Over the last few months we’ve been part of Google’s Video Adsense beta and the results have been very impressive (we’ll have more about this soon).

How KickApps Plays Into This

Using the Video Player Studio you’re able to create, manage & deploy an unlimited amount of custom video players. We simply start by choose from a full player, video player lite or a video playlist player and you can customize every aspect of the player, from size, to colors to adding a watermark. In short, we’re putting true video publishing into the hands of everyone. No more having to borrow from video sharing sites like YouTube. You have your own branded, viral video channel.

Here’s a short video about how to create a custom video player using the KickApps Video Player Studio.