Ski and Skiing Magazines, and Warren Miller Enter the Social Media Foray

As we wrote yesterday, social media is a good vehicle for engaging the sports fan. SkiNet’s community site launched this week. As you can see, it’s a very cool deployment that proves that even with a small amount of design resource affiliates can get a fully customized social media site that integrates into an existing website (the site was built by a single designer in a few days).

In this case, SkiNet chose to buy-out the advertising inventory from us (we offer the platform at no cost if affiliates join our ad network and a performance based ad buy-out option for affiliates who want to control the ad slots to monetize the site themselves). This enables SkiNet’s ad sales team to offer the incremental inventory created from the site’s social media activity to advertisers seeking to reach the skiing enthusiasts.

Check out the custom work on the pages:

With winter just around the corner [ALREADY?!!!] the community is launching at just the right time. So, if you enjoy skiing, sign up and share your passion with other skiers.