Special Olympics Launches Community Site ‘The Gym’

There’s no question that social media is a natural fit for not-for-profits. Increasingly, they’re deploying online communities to energize their constituents and encourage active participation. And it makes sense: These types of organizations are run by active and passionate people who donate their time and resources in support of a great cause.

That’s why I was thrilled to hear that Special Olympics has launched a community site called The Gym. Built on the KickApps platform, The Gym is a place for fans and supporters of the Special Olympics to connect with one another, to share, and to get involved. Take some time to visit the site and see how you can contribute.