Who’s Who in Sports and Social Media

Today we announced that the New Orleans Hornets is the latest professional sports team to have launched a KickApps powered community (you can read the press release here).

Social media, online communities and customer participation are an obvious for sports (well…any ‘product’ where customers are passionate, really). We’ve seen a great deal of success with the Phoenix Suns’ PlanetOrange.net–they even won an EMMY award for the site, the San Francisco 49ers, New York Knicks and many others. You can learn more about our sports customers here.

As if we planned it, the bible of the sports industry, Sports Business Journal, published a special section this week about the intersection of social media and sports. One of the stories was: Five people to know in social media (subscription required). Eric Fisher of SBJ lists the usual suspects: Mark Zuckerberg of Facebook, Chris DeWolfe of MySpace, Alex Blum of KickApps… (that’s right baby!).

If you’re in the sports industry and are trying to understand social media’s role in sports you should pick up the issue. Even better, give us a call: +1 (212) 730-4558 or drop us a note here.