Sandy Carter, VP, IBM, talked about how she used social media as the CMO of IBM Websphere to get community input into go to market strategies. She talked about how her team listened to customers and influencers as part of the process of developing a new product.
Sandy shares a story about how the IBM development team listened and collaborated with customers on a new product – sMash. As a result, they were able to deliver one of IBM’s most successful product releases.
Tags: Community, IBM, Sandy Carter, Seminar
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