Sandy shares a story about how the IBM development team listened and collaborated with customers on a new product – sMash. As a result, they were able to deliver one of IBM’s most successful product releases.

Whether you’re a brand, media & entertainment company, are large or medium-sized enterprise, small business or non-profit, the social web has transformed the way you engage and communicate with your customers, partners and employees. We see this everyday inside KickApps as we develop and bring great new applications to the market, and we see it in the way our clients are implementing and deploying these applications on their websites.

That said, it’s a new world and we’re all learning a lot each day about what it means and how it works best. Engage@KickApps is a place where we, our clients and the industry as a whole can come together to share best practices, ask questions and learn from each other. We’ll keep the conversation going and would love you to join us.

We’re starting with extending the great conversations that we had in San Francisco last week during our Social Media in the Enterprise Seminar. During our half day session, over 100 people engaged in a great conversation led by Alex Blum, our CEO, Jeremiah Owyang, Forrester’s highly regarded analyst covering the social web, Sandy Carter, VP at IBM and a true pioneer in B2B social media, Dylan Boyd, VP of strategy at eROI, an extremely creative marketing agency in Portland, Oregon, and James Mastan, founder of Blue Rain Marketing, in Seattle, who has done some amazing work on a off-brand online community for Microsoft Office’s OneNote product.

So, come on in and join the conversation. Sign up, create your profile and join the conversation.