HomeEvents Los Angeles Seminar: Social Media for Media, Entertainment and B2C
Los Angeles Seminar: Social Media for Media, Entertainment and B2C
KickApps is bringing its Social Media Seminar series to Los Angeles on September 16th, 2009.The social web is radically changing the way media, entertainment and consumer brands market, communicate and build relationships with audiences and customers. The ability to create meaningful and sustained engagement with audiences and customers is easier than ever, but doing it successfully is no easy task.
Come spend an afternoon hearing from peers that have been successful in deploying social media. Sessions will provide you with an overview of the latest trends and strategies, with a heavy emphasis on case studies of live deployments and sharing of best practices and lessons learned.
Register now to reserve your seat. UPDATE: We're officially FULL for the seminar. Please let us know if you'd like more information about the seminar.
Video of Forrester Analyst, Jeremiah Owyang, talking about the Future of the Social Web at the KickApps Social Media in the Enterprise Seminar:
This Social Media seminar is for web teams, digital executives, marketers and programming managers tasked with engaging audiences and customers in today’s world of the social web.
Check out:Engage@KickApps for videos from our San Francisco seminar.
Email questions to:
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Seating is limited. Register below to reserve your space.
Program:
Alex Blum, CEO, KickApps: It's time to Reinvent Your Website
Consumer expectations of websites have changed dramatically over recent years. In order to compel audiences and customers to return and engage with content and brands, publishers and marketers must create web experiences that are social, interactive, distributed and data-informed. Alex's presentation will discuss a new way of thinking about your website and highlight best practices of publishers and brands that are Reinventing their Websites.
Jeramie McPeek, VP, Interactive Services, Phoenix Suns: Engaging with Fans Using an Online Community
Jeramie McPeek is one of the true innovators in using social media to engage with fans. Under his leadership, the Phoenix Suns launched PlanetOrange.net, the EMMY award winning official online community for Suns fans. Jeramie will talk about why the Suns created PlanetOrange.net and will share best practices about launching and running an online fan community for a professional sports team. He’ll share stories about how the Suns' community managers encourage fans to participate, including some funny ones, and will talk about how the Suns are monetizing PlanetOrange.net.
Alan Wolk, Creative Strategist, Toad Stool Consulting: Your Brand Is Not My Friend
Creative Strategist Alan Wolk explains why your brand is not my friend. The session explores how and why brands should use social media, outlining best practices and presenting case studies for both entertainment brands and those who lack the built-in audience of a “Prom King Brand” like Nike, HBO or the latest Harry Potter movie.
Wolk will review the origins of social media and the disruption caused by “The Real Digital Revolution”-- the ability of consumers to fact check ads and learn about products via Google. He’ll explain why not all brands are created equal in social media and review concrete ways that even low interest properties can gain fans and interact with consumers. We’ll look at what brands are doing it right, which ones are doing it wrong, and what it takes to be successful in the space. The session closes with a look at what the marketing department of tomorrow might look like and the skills you’ll need to remain competitive.
Details on the other presentations will be added soon.
