Social Graph Engine (TM) for Publishers

The "Social Graph" is generally defined as a representation of a person's online identity, activity and relationship to other people, media and ideas.

As a web publisher, you can use social graph data to inform many user-facing and administrative applications, including Intelligent Ad Serving. Advertising powered by the KickApps social graph dramatically increase CPMs and click-through rates by informing ad serving engines with audience profile information while also providing contextual relevance to editorial programming and marketing.

Different social graph engines are designed to create and collect different types of data. Facebook, MySpace and Google social graph engines are fed with data collected from general purpose social networking portals. By contrast, the KickApps Social Graph Engine^TM is designed to collect contextual data that is specific to your website's audience, content and activities.

By deploying KickApps, you will create a social graph of your site's audience. This data is associated with user registration, public and private profiles, commenting around editorial and user-generated content, media tags, friend and group relationships and all other site activities.

You can access your social graph data in many forms to enhance and inform your website's applications and advertising experiences, including via APIs, feeds, Widgets and a wide range of applications.

In short, the KickApps Social Graph Engine^TM provides the glue that connects editorial content, user content, applications, media and advertising experiences. The net result is more intelligent ad serving, viral audience growth and a more satisfying overall user experience.