AFL Creates Online Community For Fans

NEW YORK, NY – October 31, 2006 – The Arena Football League has partnered with KickApps Corporation to power MyAFL, an online community in which AFL fans can share their favorite photos and videos, link with other fans, AFL players, coaches and sponsors by creating blogs and personal pages allowing them the opportunity to stay in touch throughout the year:
www.arenafootball.com/myafl

“Now AFL fans can connect with other AFL fans throughout the world,” said MARC LOWITZ, President, AFL Network. “Creating an online community in which our fans can upload their favorite media, share blogs and communicate with one another is the next logical step as we continue to grow our League. MyAFL allows our fans, players and teams an opportunity to stay connected year-round and the technology that KickApps provides makes the communication seamless.”

The KickApps platform provides major media and high traffic websites with full social networking and user-generated content functionality, including video, photo and audio uploads. Websites powered by KickApps have access to a suite of media management, member management and reporting tools that help protect brands and advertisers from inappropriate content. The KickApps deployment at ArenaFootball.com also includes “viral widgets”, video blogging, ratings and video-enabled personal pages. The KickApps “steal this” widget feature allows visitors to easily display all the latest community and premium video content from ArenaFootball.com on their own outside personal pages and websites. The site has already accumulated an assortment of engaging AFL videos with titles like “Whoops” and “Miracle Minute.”

“The KickApps platform is designed to help great brands like the AFL offer their audiences the ability to actively participate in the experience happening at their websites,” said ERIC ALTERMAN, founder and CEO of KickApps. “Next generation user-generated content and social networking growth will happen at websites that serve specific communities. It’s all about context. Our goal is to provide websites a customizable, easily deployable, highly scalable and fully hosted community solution. Arena Football already has a great community of fans; now it’s their turn to get in the game.”

--AFL--

Chris Madigan, 212/252-8116, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

About AFL

Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League begins its 21st season in February with a record-tying 19 teams. On the strength of its Mission Statement and Fans' Bill of Rights, the AFL is the second-longest running football league in U.S. history.

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to drive deeper customer relationships, and grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations