Guinness World Records Launches KickApps Powered Community

Home

London, UK – 28th January 2008 – Guinness World Records today announced the addition of an online community on their website, inviting record holders, record aspirers and fans around the world to post their best videos, audio, photos and stories on the site. The community, accessible via the home page, features a new level of interactivity and customization for record holders and Guinness World Records fans. Visitors can create their own profile page, read and write blog entries and upload unlimited amounts of media. With this new site, current record holders can showcase their talents, while aspiring record breakers can get discovered and be on their way to capturing a record title.

A global institution, Guinness World Records receives thousands of record claims each year, and each claim is adjudicated for legitimacy. With the new online community created and powered by KickApps, the leading on-demand social media platform, record enthusiasts will have a place to gather to view and share new record attempts as they are submitted, rather than having to wait for the annual publication. The new online community not only looks to establish a forum for record breakers and fans, but also to provide a platform to identify exciting new record-breaking talent.

“A user generated community is key to our new media strategy and core addition to the way we communicate with our consumers,” said Ryan Tunstall, IT & Operations Director for HIT Entertainment. “We have been looking for the right partner who can provide a blend of best of breed technology and cutting edge functionality as we transition to a more web 2.0 model. KickApps is a strategic fit all on counts, with the addition of bringing strong knowledge of social media marketing best practices so we aren’t diluting our brand values.”

Fans of the annual publication will be able to follow their favourite categories, records and record holders throughout the year, at any time. Events are already being planned for 2008 where viewers can upload videos of specific record attempts to compete for the record title.

“Records and record breaking feats make for extremely viral and entertaining content,” said Alex Blum, CEO of KickApps. “As one of the world’s most recognized brands, Guinness World Records will extend its reach, and grow and increase engagement with its audience through the new online community. We expect that it will become one of the most active destinations of its kind on the Web. KickApps is extremely excited to have been selected to power the next phase of growth for the publication.”

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 20 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. The Guinness Word Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year.
For more information please contact This e-mail address is being protected from spam bots, you need JavaScript enabled to view it – (+44) 0207 8914516

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations

Michael Chin
212-730-4558
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it