Infinity Pro Sports and KickApps Partner On Sports and Social Media

Collaboration Accelerates Adoption of Social Media by Sports Industry; Leads Off With Online Fan Community for Harlem Globetrotters

NEW YORK, February 12, 2009 — KickApps (www.kickapps.com ), the industry’s leading on-demand social media, video player and widget platform, today announced a partnership with Infinity Pro Sports™ (www.infinityprosports.com ) to bring social media and online video experiences to professional and college team and league websites. The partnership results in a no hassle solution for teams and leagues to integrate engaging social media functionality on their fan websites. The first joint customer is the legendary basketball team, the Harlem Globetrotters (www.harlemglobetrotters.com).

Social media offers sports teams and leagues a unique opportunity to engage fans around the clock, without the geographical boundaries. Using the KickApps Social Media Platform, Infinity Pro Sports will be able to easily create and manage branded social networks for their clients that feature photo and video uploading and sharing, blogging and discussion forums. Through this, teams and league can deliver an immersive online environment where fans can meet other fans and collectively share their passion for their favorite teams, and create a new marketing and revenue channel for ticket and merchandise sales.

“The Harlem Globetrotters are one of the most recognized sports brands in the world with fans that go back generations,” said Matt Clay, director of Internet Marketing, Harlem Globetrotters. “The Harlem Globetrotter entertainment experience relies heavily on audience participation and our new social network allows our fans to become very creative about sharing their memories and stories with the world.”

“Social media is one of the features which are most commonly requested by our clients and this partnership with KickApps enables us to provide a proven solution that will help grow our customers’ websites,” said Uri Geva, CEO, Infinity Pro Sports. “Combining our knowledge and expertise in the sports industry with KickApps’ industry leading platform creates a tremendous opportunity to dramatically reduce time to market for any sports team that wishes to create new ways of engaging with their fans that are highly interactive and viral.”

The KickApps Social Media Platform currently powers social media websites for many of the world’s largest professional and amateur sports teams and leagues, including the Phoenix Suns’ Emmy Award winning PlanetOrange.net (www.planetorange.net), New Orleans Hornets (www.swarmcity.com), New York Knicks (www.knicksnet.com), Phoenix Mercury, San Francisco 49ers (www.49ersfaithful.net), Seattle Seahawks (www.spiritof12.com) and New York Rangers (www.iamaranger.com ).

“In the last twelve months, we’ve demonstrated that social media is today’s most successful way for growing online audiences and creating new revenue opportunities,” said Alex Blum, CEO, KickApps. “We’ve been extremely impressed by Infinity Pro Sports’ depth of knowledge about the sports industry, dedication to customer service and their grasp of how to implement successful sites. Given their reach, we will undoubtedly see an acceleration of the adoption of social media and KickApps in the sports industry.”

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations