KickApps First Social Media Platform To Support Video Sharing On iPhone

KickFlix.net Demonstrates Video Site Optimized for iPhone

NEW YORK, Aug. 27, 2007—KickApps Corporation, the leading hosted social media platform, today announced that videos uploaded to KickApps- powered social media sites can be viewed on the iPhone using the device’s Safari web browser. With today’s announcement, KickApps is the first social media platform to support web video viewing and sharing on the iPhone. To see this capability and an example of a web sited optimized for the iPhone, visit www.KickFlix.net.

Most videos on social networks utilize the Flash format, however the iPhone’s Safari web browser is only compatible with the Quicktime video player (videos formatted with the H.264 codec), so iPhone users are unable to view those videos other than through special downloaded client applications. The latest version of the KickApps platform automatically converts all uploaded videos to both H.264 and Flash formats. When a user plays a video, KickApps instantly detects which format is required and delivers the video via a compatible video player; in the case of the iPhone, videos accessed through its Safari browser are displayed via Quicktime. Details on implementing the functionality are available in a tutorial on KickApps’ developer community, KickDeveloper: http://www.kickdeveloper.com/tutorials_iphone.html.

“Our platform is driven largely by the goal of eliminating barriers of entry to social media,” said Alex Blum, CEO of KickApps. “By supporting the iPhone browser, we’re providing our affiliates and their audiences with the flexibility to deliver and consume online video via one of the most exciting and innovative mobile devices on the market today.”

By optimizing their sites for the device’s 3.5 inch widescreen display, publishers and developers can ensure the best possible viewing experience for iPhone users. For example, rather than presenting video search results in a typical five across thumbnail layout, KickApps affiliates can use CSS styling to present the images in a scrollable, singular column. An example of the optimized layout can be seen by doing a search for ‘Mike’ on KickFlix.net using the iPhone.

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations