KickApps Issues Whitepaper on How to Build Successful Online Communities

Document’s ‘Nine Steps’ Discuss Planning and Audience Definition, Technology Procurement, Community Management, Marketing

NEW YORK, Oct. 3, 2007—KickApps, the leading hosted social media platform, today announced the general availability of a new whitepaper on the topic of online community building. Entitled “Nine Steps to a Successful Online Community”, the whitepaper’s intent is to communicate a series of steps that website publishers and developers can take in order to ensure the success and longevity of their online communities.

From social networking and user-generated content to video-sharing and widgets, social media has emerged as a very effective way to grow and increase audience engagement. However, while recent Web 2.0 technologies have made it easy to create and deploy social media, there are several other factors for online publishers and brands to address in order to be successful with their online community building initiatives. The paper offers advice for each phase of building a social media network; from defining the audience to choosing a social media technology vendor, managing and promoting an online community and beyond. Download the white paper for free here. 

“The technical and cost barriers to entry for social media have been significantly reduced, but ensuring the success of an online community still requires a lot of planning and forethought,” said Alex Blum, CEO of KickApps. “As one of the leading community-building platforms, we issued this whitepaper as a resource for webmasters and developers to use while planning for the long-term of their own social media-enabled websites. We look forward to continuing our work with developers in realizing the full potential of their online communities.”

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations