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KickApps’ New Release Provides Building Blocks That Enable Social Media Functionality at Any Site

KickApps 2.0 Delivers Industry’s Most Comprehensive Social Media Platform

NEW YORK (March 27, 2007) — KickApps Corporation today announced the launch of KickApps Version 2.0 (KickApps 2.0), a hosted platform designed to quickly and easily add social media experiences to any Web site. Unlike other platforms, KickApps provides sites of all sizes with a full range of building blocks that include user-generated content, social networking, video players, Web cam applications, Widget-building, media/member management and reporting.

KickApps’ modular approach to social media is unique to the industry and effectively allows user-generated content to be deployed alongside premium content in flexible, creative ways. Additionally, the KickApps Widget engine enables viral syndication of all content, driving incremental traffic back to the host site. KickApps 2.0 also enhances the platform's administrative capabilities. Media and member management allows Web sites to invite user participation without putting their brands and advertisers at risk. Reporting features allow sites to better serve their users and advertisers.

KickApps 2.0 is the only social media platform offering three levels of customization. Consumers can use KickApps’ preconfigured set of building blocks to quickly create social media-enhanced Web sites. Developers can create uniquely branded solutions through the platform’s extensive component library and reach even higher levels of customization through KickApps’ standard APIs.

“With this latest release of our platform, we continue to broaden an already robust set of building blocks necessary to transform existing destinations into live community-oriented open portals,” said Alex Blum, CEO of KickApps. “Very quickly these building blocks will be thought of as core elements for all Web sites rather than optional add-ons.”

Specific enhancements to KickApps 2.0 include:

  • Premium Player Widget – The fastest way to deploy programmable video players on any Web site.
  • Video Enabled Message Boards and Private Messaging – Members can post text, audio and video messages on community message boards and in private messages to peers.
  • New Widgets – 25 new Widget options are now available, including Forum, Slideshow, 3D Cubes and a variety of HTML-based List Widgets.
  • One-Click Home Page – Anyone can create their own community site with one click.
  • Updated Member Profiles and Roles – Community members can be designated “editors” to enable them to view and approve media.
  • Webcam Video Upload – Members can instantly post videos with no editing skills or software required.
  • Advanced Tagging and Categories – Sites create their own tag and category hierarchy for selective display media and members.

“KickApps is different than other social media platforms because we are able to tailor it to our specific social media needs,” said Marc Lowitz, President, AFL (Arena Football League) Network. “We are able to bring our fans into a unique community where they can participate with us, other fans and communities across the Web. This expands our reach and the fan experience beyond a static Web site, while still maintaining control over our brand and messages.”

Simon Brydon, CEO of Cycling.tv, added, “With KickApps new solution we can build on our global community of cycling enthusiasts and offer users more functionality during races and at all other times. This enhances their online experience, promotes cycling around the world, and drives new users to our site.”

National Lampoon’s CEO Daniel Laikin commented, “Our success relies on creating a participatory environment around our own content and content from across our community. KickApps' solution allows us to create this type of experience quickly and easily and to tailor it to the needs and interests of our audiences.”

About KickApps

KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations

212-730-4558
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