KickApps Partners with Arnold Worldwide to Provide UGC and Social Networking Promotion for P&G

KickApps Social Media Platform Powers Innovative Campaign for TAG Body Spray

NEW YORK (March 23, 2007) — KickApps Corporation, the leading provider of social media building blocks for consumers, webmasters and developers, announced that it has partnered with Arnold Worldwide to provide an online community building platform for Procter & Gamble’s TAG Body Spray.

This new promotional campaign leverages KickApps’ social media platform to enable consumers to participate in a unique online community. The contest based promotion allows users to interact with one another online, share content, and distribute media to other high traffic Web sites, personal blogs or Web pages.

“KickApps’ technology provided the ideal building blocks for Arnold to leverage its creative ideas for the TAG Body Spray promotion,” said Teddy Lynn, Senior Vice President of Branded Entertainment for Arnold Worldwide.”  Their platform provides the robust functionality and flexibility that our agency requires to quickly create solutions for our clients’ promotions.”

KickApps provides a managed platform of free building blocks that allows global brands and media companies to offer sophisticated tools for sharing user generated content and social networking capabilities on any Web site. Users can contribute video, text, photos, and audio files, meet other members with an affinity for the content or brand, and distribute media they want to promote to other sites.  KickApps’ widget technology is a true Web 2.0 innovation that transforms static Web sites into interactive, community-centric destinations.

"The KickApps platform provides extensive, quick and easy customization essential to unleashing the creativity of the Arnold Team, which was key to the success of this campaign,” said Alex Blum, CEO of KickApps. "We're delighted to support Procter & Gamble and are similarly proud of the over 500 other customers who are leveraging the KickApps platform today, including leading media and entertainment companies and other global brands.”

About Arnold Worldwide

Arnold Worldwide is the headquarters of Arnold Worldwide Partners, a global network owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA). Arnold Worldwide represents one of the lead agencies in the system, with three full-service offices in the U.S.: the Boston headquarters, New York and Washington D.C., as well as five additional service offices. Globally, Arnold Worldwide Partners consists of 17 offices in eight countries, which include the five full-service U.S. operations.

Arnold Worldwide is one of the most highly awarded agencies in the world, with a client roster that includes well-recognized brands like TAG, truth®, Hershey's, Vonage, Royal Caribbean and Jack Daniel’s. Arnold Worldwide is owned by Havas (Nasdaq: HAVS, Euronext Paris: HAV.PA) and represents one of the lead agencies in the system, with three fully integrated service offices in the U.S.: the Boston headquarters, New York, and Washington D.C. as well as seven additional service offices.

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations