KickApps Partners with Cycling.tv to Deploy Online Community for Cycling Enthusiasts

The World’s Most Trafficked IPTV Cycling Site Goes Social with Turnkey Solution

New York, NY and London, England—May 7, 2007— KickApps Corporation today announced a partnership with Cycling.tv  to power a full range of social media functionality on the company’s popular community site, The Innertube.  Through the agreement, Cycling.tv will leverage the KickApps platform to integrate user-generated content and social networking features throughout its Web offerings.

“Cycling is truly a global sport, but social media technologies like KickApps are designed to ignite enthusiast communities down to the local level,” said Alex Blum, CEO of KickApps.  “In this sense, progressive Internet Protocol TV providers like Cycling.tv have an enormous opportunity to rapidly grow audience virally online, and we are excited to provide them with this critical social component.”

Through The Innertube, global cycling fans can rate and share video, audio, and photos of their favorite races, blog about ongoing events, and network with friends via profiles and private messages.  Additionally, The Innertube integrates seamlessly with Cycling.tv’s main website—allowing community-members to virally syndicate content from both sites across the Web.  

“The KickApps platform allowed us to create a fully-functioning, video-centric community site in only a few days,” said Simon Brydon, CEO of Cycling.tv.  “Plus, KickApps’ platform is built to be reliable and scalable, so we can continue to utilize it as our user base and needs grow.”

About Cycling.tv

Cycling.tv began broadcasting Pro Cycling on the internet in September 2003.  Internet TV, or IPTV, is the fastest growing broadcast media.  In this new business sector Cycling.tv quickly established a reputation for quality and breadth of service to the niche cycling audiences worldwide.  Cycling.tv currently has seven channels: 4 free ones and 3 subscription services, Premium, La Vuelta and UCILive.com.  These subscriptions services are very cheap and offer an annual subscription to access their content.  For more information visit www.Cycling.tv.

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations