KickApps Selected By Muscular Dystrophy Association To Power Online Community

myMDA Provides Online Destination for Friends & Families to Share Stories, Get Support and Inspire Each Other

NEW YORK, April 28, 2009 – The Muscular Dystrophy Association (MDA) has selected KickApps (www.kickapps.com), the industry’s leading on-demand social media, video player and widget platform, to power its online community, myMDA (www.mda.org/mymda). myMDA is a place for people whose lives have been affected by muscular dystrophy and associated diseases to gather and share their experiences and get support from each other.

 “myMDA gives our global community a place to come together to inform and inspire each other with stories about how they or their family and friends have overcome challenges related to muscular dystrophy,” said Gerald C. Weinberg, MDA president and CEO. “We’re very happy to see families we serve embrace the online community so quickly as place a where friends can confide in each other and lend an ear when needed. KickApps is the perfect solution for organizations like MDA to take advantage of social and media technology where our members can engage on some of the most meaningful topics in their lives.”

myMDA features a social network where members can create online profiles about themselves, friend other members of the community, upload blogs, photos and videos, engage in discussions with other members on message boards, and comment, rate, tag and find content that has been created and uploaded by other members of myMDA. Additionally, members can easily share community content and spread awareness with family and friends on any website, major social networks and blogs.

 “MDA plays a vital role in providing research, resources and support that affect the lives of millions of people around the world,” said Alex Blum, CEO, KickApps. “myMDA is a great example of how organizations like MDA can benefit tremendously from the social web in bringing together people. We’re very honored to be a part of helping advance the cause for the MDA community.”

myMDA was developed and designed by MDA in collaboration with KickApps’ Client Solutions team.

About MDA
MDA is a voluntary health agency supporting programs of worldwide research, comprehensive services, advocacy, and professional and public health education for muscular dystrophy and related diseases. MDA is the largest nongovernmental sponsor of neuromuscular disease research. The Association’s programs are funded almost entirely by individual private contributors. Visit www.mda.org for more information.

About KickApps
Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Bonnaroo, CW Television, Guinness World Records, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.