Start Your Engines: MyRide.com New Online Auto Community Welcoming Consumer Participation

Online Car Lovers’ Community Powered by KickApps Social Media Platform

Irvine, Calif. and New York, NY — July 24, 2007 — Autobytel Inc. (Nasdaq: ABTL) is welcoming consumer participation in the new online auto community available at http://community.MyRide.com. Featuring original editorial and user-generated content such as video, audio podcasts, photos, blogging and message boards, this new community is designed to give consumers unique opportunities to express their opinions on - and love for - all things automotive. The MyRide.com Auto Community is part of MyRide.com, the world’s first fully-integrated automotive vertical search experience.

In the MyRide.com Auto Community, consumers are already building and joining communities around the automotive topics they are most passionate about – from Hot Rods and Classics to Driving Green - thus enabling user-generated content to play a key role in the evolution and growth of MyRide.com. By also giving consumers the opportunity to participate via surveys, polls, reviews and ratings, the community can help inform future car buying and ownership decisions for the millions of people who are expected to use MyRide.com.

“The MyRide.com Auto Community is not just for those who are knowledgeable about cars,” said Jim Riesenbach, president and CEO, Autobytel. “It is an interactive destination for people who simply love their cars to swap stories, whether through sharing photos and videos or by blogging about their experiences. We expect it to evolve to become the best meeting place online for consumers to express their opinions about anything and everything automotive.”

The MyRide.com Auto Community is powered by KickApps’ social media platform. This Auto Community marks a bold step by one of the largest automotive marketplaces to integrate social media functionality deeply into its user experiences. Ultimately, the plan for the platform is to span beyond the company’s core sites, powering localized rich-media communities for the thousands of car dealers, prospective buyers and auto enthusiasts that comprise Autobytel’s expanded network.

“Our collaboration with Autobytel demonstrates the ease with which social media can be deployed and the breadth and robustness of the KickApps Platform,” said Alex Blum, CEO of KickApps Corporation. “As seen with MyRide.com, social media is an extremely powerful tool for online brands and publishers of all sizes to grow and engage their audiences.”

Visitors to the MyRide.com Auto Community can upload photos, watch full screen videos, blog, listen to audio podcasts, as well as post messages on various discussion boards. Community members can create their own personal MyRide.com page profiles that can be embedded on other sites such as MySpace.com and Blogger.com. In addition, members can take advantage of an array of widgets to take their favorite MyRide.com content and place it on other websites or message boards.

These capabilities are expected to quickly evolve into even more interactive options, whereby visitors can send messages to each other in real time or opt for messages to be forwarded to their emails. In the months to come, consumers will be able to create private groups for any and all auto related interests and passions, as well as build their own polls and surveys that they can post on their personal page or share with others. Also coming up are calendars of automotive and car club events; exclusive downloadable automotive ring tones of favorite vehicles, such as the roar of a hemi engine accelerating, or the purr of a BMW M3, as well as the MyRide.com Auto Community classifieds, which will allow visitors to place ads to sell, buy or trade anything car related online.

Calling all car lovers: Take this opportunity to join the MyRide.com community at http://community.myride.com.

MyRide.com is currently available to the public in its Beta Edition, and is planned to officially launch in the near future following the Beta phase. MyRide.com is an Internet first, providing one easy-to-navigate destination for everything automotive with time saving search capability that reaches across the automotive Internet to return relevant auto results.

About KickApps

Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides brands, enterprises and web publishers with solutions that enable social, interactive, dynamic, distributed and data-informed web experiences. KickApps solutions consist of a suite of hosted social and media applications and services that are used by some of the world’s largest websites and brands to grow & engage their online audiences and foster deeper relationships with customers. Clients include: Budget Travel, H&R Block, U2, CW Television, Guinness World Records, Special Olympics, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites. For more information, visit www.kickapps.com and www.kickdeveloper.com.

KickApps Public Relations