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KickApps Custom Insights

KickApps Custom Insights provides web publishers, marketing executives, and customer support and product development teams with actionable insights into their customer's, partner's and employee's activities and engagement on their KickApps powered websites and online communities. 

The KickApps Custom Insights solution is based on a widget based dashboard. You can easily select multiple variables to monitor and analyze for a given business need. Each dashboard can be customized for different team members based on their roles and responsibilities in the company, i.e. a community manager may want a full view of all activities, whereas a CMO may just want topline trending information. 

Using the Custom Insights Dashboard, you will be able to track discussions, identify influencers, understand sentiment and use the resulting insights to guide advertising, overall marketing strategy, editorial programming, product development and customer support.

General insights include:

  1. Trending Topics in the community
  2. Most Active Members
  3. Most Connected Members
  4. Most Popular Media
  5. Active Discussions
A custom framework for the KickApps Custom Insights Dashboard is developed in collaboration between clients and the KickApps Client Solutions teams. Once the framework is designed, clients will be able to access and create insight reports on a self-service basis. Insights that publishers, marketers and enterprise clients may wish to monitor, include:
  • A complete view of customer sentiment about a brand, promotion or product
  • Identifying influencers, advocates and nay-sayers to target engagement, communications or promotions
  • Providing customer support teams with leading indicators of issues or problems to be proactively addressed
  • Analyzing customer and partner feedback and recommendations for crowd sourcing research & development
  • Arming marketing teams with competitor and market research