San Francisco Seminar

Social Media in the Enterprise Summit, San Francisco , Spring Session, 2010

Another year passes and yet I am happy to see how much our seminars and summits have grown. Our San Francisco event holds a very special place in my heart – it was the jump point for our decision to help bring more thought leadership around how the enterprise can better engage in social communication. From promoting better internal employee discussions, to developing a deeper rapport with customers and critics, it is has been very satisfying to see industry giants offering up the lessons they are learning in real time to their peers. Now discussions are taking place through summits and seminars from here to Europe. We even had one of our business partners join us in co-sponsorship of these events moving forward. Thank you Akamai, we appreciate your help as well.

This time the discussions evolved from “what is social media” to “what does it mean to communicate in an open way” and “how leadership evolves within the context of more open, two way communication”. I observed more discussion of how we move from press release broadcasts, to two way communication with customers and partners. Even more interesting, the questions raised were not “why should we do this?” but “how can we better evolve our own corporate culture to more fully embrace this?”

As always, you will find videos, pictures and presentations of the event below. If you have a specific question for one of the presenters, send me a note and I’ll try to get it answered for you. If you haven’t formally joined our engage community yet, I encourage you to do so. This micro-site is really for you to help further discussion and conversation – start you own blog, share your ideas and take a large role in helping to define this exciting new chapter in corporate communication.

Last year, my thoughts about the San Francisco summit was themed, “It’s about you”. I think if I try to sum up my thoughts from all of what I have seen this past year, my new theme would have to be, “It’s about us”. All of us are redefining the ways we communicate in real time – be it with customers, colleagues, family or friends. How we embrace that change and what we learn from it impacts the world around us as strongly as when we added TV where radio and telegraph had only been before. And this time, we all get to share in defining what that means.

-Stan Adams

Director, Promotions & Events

KickApps

Seminar Video

Speaker Presentations:

Alex Blum’s Presentation

Charlene Li’s Presentation

Alan Wolk’s Presentation