Social Networking & Video Becoming Dominant Online Activities

These days, a report claiming the rapid growth of Social Networking and video may not seem like news at all. It may, as TechCrunch’s Duncan Riley asserts, even seem quite obvious.

But the numbers in a recent study conducted by the folks at Ipsos Insight are still pretty staggering, revealing enormous growth potential on an international scale.

The report indicates that one in five of all adults worldwide have visited a Social Networking site, with an equal percentage (20%) of regular Internet users visiting those sites in the past 30 days. In the US, that number was 24%, coming in behind Mexico, China, Brazil, and most notably, South Korea, where 55% of online adults had visted a Social Networking site in the past month.

Long a bellwether for worldwide tech trends, I think it’s safe to say that South Korea is a good indicator of where we’re all headed. As Mediapost confirms in its own analysis of the report, Social Networking is quickly becoming the ‘dominant online behavior globally.’

The study also says that online music has stopped growing, and that online video activities are becoming “the driving force in the next stage of digital media’s growth.”

Since we built KickApps to make it easy for anyone to integrate social networking and video functionality into their website, we’re glad to see more third-party proof of the world’s increasing appetite for both…even if we already kind of knew it.